Promotional illustrations for Diesel event

Last week, Diesel had some in-store events at their Birmingham and Glasgow stores to celebrate their latest woman's denim collection.  They have 4 new shapes, so there's something to find no matter your style.  At the event, they had a blow-dry bar, ready to give free styling for whichever of the styles best suit you.

I was asked to create illustrations to show the kind of hairstyles that were on offer, Each style corresponded with one of the denim looks; 70's Farah Fawcett inspired flicks for flares, Cute braids for the girl-next-door in boyfriend jeans, Sleek and smooth for the skinny jeans and 90's grunge for the high-waisted, tapered denims.

I couldn't make it to the event, so I asked the fabulous Glasgow-based photographer, Christina Riley to go along and document the event for me.  Here's some pictures of the illustrations in-situ.

x, Willa