Throughout 2024 I’ll be working with Yves Delorme to create monthly window displays for their London showrooms.
Yves Delorme is a French heritage linen brand. Craftsmanship and creativity is an important element of their brand. With only two stores in London, they wanted to rethink their use of decals, and look for a more streamlined and eco-friendly alternative. To be as environmentally friendly as possible, I am sourcing paint from a local paint recycling centre, and mixing colours to get the right shade. So far, we have managed without using any new paint.
The window designs reflect the latest bedding collections, and are in-line with the French stores decals, but we have the flexibility to add local relevant text or flourishes.
Here are some pictures of my latest windows:
You can also see some videos of the windows on my Instagram Reels.
x, Willa