I recently created an illustration for GAP to celebrate the brand’s return to the UK, following the closure of all UK stores in 2021. The commission marked the opening of GAP’s new flagship store in Covent Garden. I was asked to create a hand-drawn illustration of the store, which could be used across merchandise, email campaigns, and social media. The final artwork was produced in a hand-painted, black-and-white style, keeping the illustration timeless and versatile across different platforms.

Hand painted illustrations can really help to elevate marketing campaigns in an authentic, tactile way. If you are commissioning illustration for branding, retail or marketing, get in touch.

Hand-drawn architectural illustration of GAP’s Covent Garden flagship store, created for use across merchandise and marketing.

Tote bag featuring hand-painted watercolour illustration of a retail storefront commissioned by GAP.

x, Willa